Let’s get our facts straight – the better your marketing is, the better chances you have in finding tenants for your commercial property. However, it is also a fact that there is no one-size-fits-all marketing formula to automatically fill in your commercial property with tenants and stay occupied forever because vacancies happen whether you like it or not. While there will always be business owners seeking commercial real estate, it is the commercial property owner’s responsibility to market their space effectively, and that is to get your property fully occupied by creating a winning marketing strategy and finding the right commercial property management to help you create that.
Below are our tips to successfully market your commercial real estate property…
Define Your Objectives and Target Audience
The performance of your commercial listing depends on how you market your property to your target audience. Start defining the key criteria of your best target clients. Identify what methods and tools you’ll use on how to reach them. All these can be laid out clearly when you create your marketing plan.
Start or Upgrade your Company Website
Regardless of whether you own a residential or commercial property, you need a website. Every detail of your commercial real estate listing matters a great deal – property information, images, videos, and even articles relevant to the property. So when you already have a website, regular updates that make your website feature-rich, interactive, and efficient in serving tenants and investors who are increasingly demanding and want relevant information all in one place.
Improve your Online Presence
Aside from creating a website or redesigning your existing one, listing your commercial property online is a must. Staying active online can mean so many things like creating strategic and consistent posts on your social media platforms that mention the listing, or paying for ads to generate exposure and reach a wider or target a highly relevant audience.
Work With A Commercial Property Management Company
Buying a commercial property is a complex process, the same is true when it comes to maintaining and keeping it occupied. This is why you’ll likely need to hire experts like a commercial real estate broker, an accountant, or a commercial property management company to help you along the way. There are some things you can do on your own, but there are also many things that are better to hire an expert for. A commercial property management company already has a network of commercial real estate professionals and is knowledgeable in local and existing effective commercial marketing practices. These are key factors that ensure your property is professionally managed and its occupancy rate is high.
The commercial real estate industry has faced unique challenges in 2020 given the pandemic-related events. Before the pandemic, touring different properties is not a problem but the recent events have made tenants and investors search online or do a virtual tour of properties. While this has been happening pre-pandemic, many prospective tenants start shopping for commercial real estate property with a simple Google search and make an initial decision right there and then on which properties are their top choices. This leaves us with the idea that a successful marketing plan for commercial real estate needs so much more than a Facebook post or a free listing.
Work with Apogee Properties
Apogee Properties is Houston’s Premier Property Management Company. We work and live in Houston and our property managers are local. We’ve been in business for more than a decade providing comprehensive property management services in the Houston region ranging from a studio condo to a multi-family million dollar estate. Contact us to learn more about our property management services, and what we can do for you and your rental property.
