The search for a rental home generally starts online. That’s why, no matter the market conditions, it is important that you make your rental property stand out from all the other similar properties in your area. As the property owner, your job is to attract quality tenants and maximize your returns. So, how exactly can you make your rental property stand out, or in simple words, the one that catches the eye of prospective renters in online searches?
4 tips to help your Houston rental property stand out in a competitive market
1. Highlight the property’s best features.
Use updated and catchy photos of the property. Highlight the amenities and features that your property has. Focus on what is unique to your rental home, like the living area with a gorgeous view of a well-maintained garden or the front yard with nicely trimmed bushes. Hiring a professional photographer is always the best idea, but if it’s not within your budget, you can always check online for some mobile photography tips to help you take better images with your mobile phone. This is better than having no photos at all because people will surely pass on your listing or, worse, think that your online listing is just another rental scam.
When staging an area in your home, make sure to depersonalize and neutralize the space. This means you need to remove anything that relates to you, like family photos or collections. The prospective tenant should be able to visualize the property with their belongings. All in all, quality pictures make all the difference. It’s the key to grabbing interest and heightening the appeal of the property.
2. Take an active role in social media.
Make your rental property stand out by regularly sharing relevant local and market content that will establish trust and build your name. Make sure you provide a contact number and don’t forget to always include a call to action in your post-call to schedule a viewing or send a message for more information. This will encourage prospects to reach out and have their questions answered.
If you work with a property manager, you won’t have to spend so much time looking for sites to market your property. Aside from taking high-quality photos of your property and putting up yard signage, a property manager can promote your rental property using their own website, other rental websites, and marketing strategies to attract a large pool of high-quality applicants. Property managers can also handle property showings on your behalf. You can market your property yourself or hire a property manager who offers a hassle-free way to list your rental on multiple high-traffic websites, expand your visibility, and ultimately fill your vacant rental units with quality tenants.
3. Offer helpful and convenient services.
After you have made a good impression with your quality photos, the next goal is to make prospects familiar with you a little bit more. That is to know what your property is offering. If you know what tenants look for in a property, you’ll surely know what to do to boost tenant interest.
- Easy account access
- Online rent payments
- 24-hour emergency service hotline
- Laundry facilities – washer and dryer
- Storage space or a basement locker
- Energy-efficient and stainless steel appliances
- High-speed internet access
- On-site parking
- Outdoor space
- Pet-friendly
4. Hire a property manager
Finally, and perhaps most importantly, hire a property manager. Consider partnering with a property management company to help you beat out the competition. A qualified local property manager will know exactly what it takes to make your rental property stand out.
Owning a rental property can be a great source of passive income. However, it also comes with added responsibilities, aside from the stress involved in self-managing. As a landlord, you have to be responsive to any emergency repair or maintenance requests; manage all financial responsibilities, marketing, complaints, and all. But with a property manager, you’ll have more time on your hands for other important things, knowing that your investment property is in good hands.
Our team at Apogee Properties can help you make your rental property stand out from the rest in this very competitive market. Anyone can invest in a rental property, but not everyone can handle the day-to-day property management. So this is where we come in.
Apogee Properties is a full-service property management company serving residential and commercial properties throughout Houston. Learn more about property management with Apogee Properties and start your real estate journey today.
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Work with Apogee Properties
Apogee Properties is Houston’s Premier Property Management Company. We work and live in Houston, and our property managers are local. We’ve been in business for more than a decade, providing comprehensive property management services in the Houston region, ranging from a studio condo to a multi-family million-dollar estate. Contact us to learn more about our property management services, and what we can do for you and your rental property.
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